Designed and launched Cuddles, an end-to-end grooming software, solving key challenges for groomers with smart bookings.
Founded Nemo, a platform using art and NFTs to raise funds for coral restoration, connecting artists with foundations.
Redesigned School of Whales' website, focusing on user education and engagement, leading to $100K raised in 24 hours.
Designed a Talkspace feature for expiring insurance alerts, balancing urgency with empathy, reducing denied claims.
Designed Conga, a choreography management tool to digitize, document, and share choreographies for dancers & directors.
My Skillset
I thrive on understanding the real, human challenges behind every product. For me, it’s about diving deep into what users truly need—not just what they say they want. I’m driven by empathy and curiosity, which helps me design intuitive solutions that make users feel understood.
I love untangling messy problems and turning them into clear, actionable solutions. I approach every challenge like a puzzle, breaking it down to find that one solution that not only works but elevates the entire experience. It’s more than just fixing an issue—it's about creating lasting impact.
I think of design like a chess game—it’s all about the right moves at the right time. I’m always balancing user needs with business goals, crafting designs that push the product forward while making sure it aligns with the bigger picture. Strategic thinking and creativity are my cornerstones.
I’m obsessed with building design systems that are more than just pretty buttons and colors. I create frameworks that empower teams to work faster and smarter, ensuring consistency without stifling creativity. It’s about crafting a system that can grow and adapt without losing its core identity.
I design with the whole ecosystem in mind, ensuring experiences are seamless whether on desktop, tablet, or mobile. I love creating designs that are just as delightful to use on the go as they are at a desk—because good design should never be limited by the device it’s on.
I believe great design comes from collaboration, not isolation. Leading teams through tough challenges, tight deadlines, or remote work is where I thrive. I don’t just manage; I get in the trenches, brainstorming and problem-solving alongside my team to create something amazing together.
Feedback that fuels me
I was blown away by every single UX session I had with Maria Andrea. Not only did I learn a lot from her but she ultimately created a product that functioned seamlessly and created a positive experience for our end users.
Maria is a problem solver and free thinker. Give her an initial direction and she will take the torch from there. If you get the chance to hire Maria, do it and thank me later!
Maria is one of the most talented digital strategists I've ever had the pleasure of working with. She has a meticulous eye for design, and blends data and aesthetics to create beautiful and engaging digital experiences.