bootcamp
My Role
Platform
year
The challenge was to create a platform that catered to Elaine, our given user persona—a 35-year-old millennial eco-friendly researcher. Elaine's goals were to be more factual when discussing environmental topics with her friends and to find a balance between good and bad environmental news to avoid feeling overwhelmed.
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These insights shaped our design approach, ensuring we incorporated elements that aligned with Elaine's preferences.
National Geographic: Very visual, interactive, with multiple categories.
Broadly: Colorful and culturally dynamic.
The New Yorker: Lots of white space, organized chaos.
Using the Crazy 8’s method, we brainstormed wireframes quickly to explore a range of layout options before narrowing down the best ideas for our platform.
We built a comprehensive design system with over 200 components, ensuring flexibility and consistency across the platform. We also used Abstract for version control, allowing us to collaborate effectively and keep track of design iterations.
An environmental editorial divided into three core sections: land, water, and air. Each section featured both the good and bad news categorized by these environmental elements, helping Elaine (and users like her) stay informed without feeling overwhelmed.
Diving into Water
Flying into Air
Exploring the Land
Each section included global stats on crucial environmental metrics like global warming, plastic pollution, oil spills, and wildlife extinction, making the platform data-driven and impactful.
Working on Ozone, I saw firsthand how design can shape the narrative and inspire empathy for our planet. It was a turning point for me, showing the power of design to create meaningful change and foster a deeper connection to environmental issues.
This project highlighted the importance of investing in research to create a design that resonates with users. By truly understanding our audience, we were able to deliver a platform that not only met their needs but also inspired them to take action.