Conga is designed to be the go-to tool for directors and performers, enabling them to plan, document, and manage choreographies effectively. The goal is simple: spend less time remembering and more time feeling the rhythm.
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We surveyed dancers and directors to understand their pain points.
80% of dancers rely solely on memory to preserve choreography over time, with only 20% documenting it.
74% of dancers admitted they occasionally forget formations if they don’t practice the same routine daily.
Through user research, we identified two primary personas:
Nice-to-Have Features: these additional tasks were not the immediate focus but were included to further enhance the user experience:
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The visual identity of Conga was inspired by retro aesthetics, with bold typography and vintage-style graphics.
Conga allows them to create, review, and share productions with their teams. The app was primarily designed for desktop and tablet, giving choreographers a robust tool to plan, document, and adjust choreography with ease.
Conga provides easy access to choreographies on the go, letting them check positions and stay updated on production changes. The design followed a mobile-first approach, allowing dancers to access and review their formations, ensuring they stay informed even when they're on the move.
As both a dancer and a designer, Conga was a tool I had always envisioned creating, not just for myself but for my director and the entire dance community.
